Artists

Roberto Cuoghi

Press release

For his first exhibition at Galerie Chantal Crousel, Roberto Cuoghi is introducing a new chapter of PEPSIS.

The PEPSIS project is rooted in a primitive drive that the artist calls stylization, a logical phenomenon of simplification that conditions every aspect of our inner and social lives. From learning by imitation to the use of signs and symbols as means for the representation of ideas, stylization reveals the essence of our mindset, focused on influencing the course of events to our own advantage and avoiding risks and failures.

From the perspective of stylization, desires correspond to the accumulation of more and more accessible and practicable models of reference.

With the growth in the possibilities of storing information, the rate of communication and the time required for its assimilation have also increased, whence the need to simplify.

The growing number of models available leads, as a result of our cognitive limitations, to an approximation of their meaning.